FRASER STREET STUDIOS × MEGAFON
Prepared for Brian Serembaby Neema DadmandReview: Fri Nov 6, 4 PM
90-day game plan

The best kept secret in East Van, booked out

A booking site that takes payment, real people on camera instead of AI posters, and ads that bring the right people to the door.

The goal

In your words

Get the studio paying for itself within 18 months, so whether the next grant comes or not, Fraser Street stays open and community owned.

First 6 months~$1,800

Total bookings so far. The space is built, nobody knows it exists.

Target / month$20k

Within 18 months. $10k is the floor you named.

Stretch / month$50k

The number you told your fiancée. We plan for 20 and build for 50.

What's in the way

Three things, all fixable

Nobody can pay online

Someone finds you, emails, waits for an invoice, then pays. Every step is a chance to lose them. Some are emailing you personally.

The ads work against you

Boosted AI posters pull negative comments, and people still ask for a $100 deal that ended three months ago.

It doesn't look busy

People walk in and say "wow, it's big." Online, nobody sees that. The page needs to look like the place to be.

The math

What $20k a month takes

Your current packages are 4 hours at $199 (standard) and $320 (premium). Events and creator days push the average up from there.

Average booking, conservative~$300
Bookings for $10k / month~34
Bookings for $20k / month~67, or 2 to 3 a day
Bookings that cover our 90 days45, or 15 a month

2 to 3 bookings a day in a space this flexible, across podcasts, shoots, birthdays and classes, is a full calendar, not a fantasy.

How it works

The Sold-Out Ecosystem

  1. Get seen

    Real ad campaigns, not boosts. Your best reels go in front of creators, podcasters, event planners and parents planning birthdays near you.

  2. Get trusted

    Anyone who watched sees the space full of real people: testimonials, behind the scenes, the founder story.

  3. Get booked

    A clear offer ad sends them to your new site, where they pick a time and pay in one step.

  4. Get results

    Instant text and email with the address, parking and what to bring. They show up ready and have a great session.

  5. Get proof

    Happy customers record a short video. That video becomes the next ad.

The loop: every booking produces proof, every piece of proof produces more bookings. That's how the calendar fills and stays full.

Urgent fix, weeks 1–2

A new site that takes the money

What you get
  • New booking site on fraserstreetstudios.ca
  • Every package paid upfront with Stripe. No more invoices.
  • Live calendar, so people only see times that are open
  • Instant text and email confirmation
  • Automatic follow-up for anyone who starts a booking and doesn't finish
  • Every lead and booking in one place your new management team can run
Why it matters first

Ads only pay when people can buy the second they're ready. Right now the money is waiting on an email reply.

Fix the checkout first, and every dollar after it works harder. It also takes bookings off your plate while you hire and train the management team.

The offers

Packages people can say yes to

Your rates turn into clear packages, each one bookable and payable on its own. Names and prices get locked with you on Friday.

Podcast

Podcast Starter Session

Room, cameras and mics, set up and ready to record.

Creators

Creator Day

A 4-hour block to batch a month of content in one go.

Events

Private Event / Birthday

The space, set up for your group.

Wellness

Class Rental

A recurring slot for yoga, workshops and sound baths.

The mission

Free Youth Sessions

Free for under 24. Front and centre, because it's the story people share.

Content

What to film. Real people, no AI.

Film on your phone or with your team, or send what you already have. We edit all of it.

  1. "It looks small from outside"

    Walk in from Fraser Street and reveal the full room. Everyone says it, so lead with it.

  2. One room, four uses

    The same space as a podcast set, a birthday, a photo shoot and a yoga class. Quick cuts.

  3. What $75 an hour gets you

    Show everything included at that price in Vancouver.

  4. Podcast set up in 60 seconds

    Cameras, lights, mics, rolling.

  5. Behind the scenes

    Real creators using the space during their booking.

  6. Youth sessions

    Young people recording their first podcast or track, free. With consent.

  7. Customer testimonials

    Phone videos under a minute. The four questions are below.

  8. The space at its busiest

    Film your fullest days so the page looks the way the room feels.

  9. The founder story

    Years building this without a paycheque, the bank about to close the accounts, co-founders leaving, and keeping it going anyway. This is your strongest piece of content.

Testimonial questions
  1. What were you struggling to find before you found us?
  2. What did you end up doing here?
  3. How do you feel about it now?
  4. What would you say to someone on the fence?
Timeline

The 90 days

Fri Nov 6

Review and onboard

Go through this page, lock the packages and prices, and start on the same call.

Weeks 1–2

Site and checkout live

Paid bookings start the day it launches.

Weeks 2–3

Content filmed and edited

Shot list in your hands, existing footage and testimonials cut into ads and reels.

Weeks 3–4

Ads live

Seen, trusted and booked campaigns running, timed for when your team is ready for the volume.

Monthly

Numbers review

Bookings, revenue, cost per booking, what's working. Keep the winners, cut the rest.

Day 90

Results review

What got booked, what it brought in, and the plan for the next 90.

Your part

What we need from you

Access

Domain login and a Stripe account. You own the domain, which speeds this up a lot.

Material

Any footage, photos and reels you have, plus 3 to 5 testimonial videos from past users.

Decisions

Final package prices, and a monthly check-in once ads are live.

Proof

What the same system has done

You said you don't move until you hear from other people. Here's what owners in other industries got from it.

New division from scratch$7.7k → $101k

A dentist's coaching business, same period last year vs. this year. His first time crossing six figures. Ads and follow-up by Megafon.

Naturopathic clinic+40%

Revenue year over year after a full year with us, in Dr. Jason Marr's own words on camera.

Dental clinic+89

New patients year over year for River District Dentistry, from content alone.

Investment

Two ways to start

Option A

Booking Fix

$3,500

To build, then $497 a month (3-month minimum)

  • New site with Stripe checkout
  • Live booking calendar
  • Instant text and email confirmations
  • CRM set up for your team

The $497 a month covers the site, calendar, checkout and CRM software, keeping the automations running, small changes like new packages, prices or holiday hours, and a monthly bookings and revenue snapshot for your team.

Recommended Option B

Sold-Out Ecosystem, 90 days

$13,500

Paid in full, or $5,000 a month for 3 months

  • Everything in Option A, software included
  • Packages and offers built with you
  • Shot list, plus editing of all your footage and testimonials
  • Full ad system: seen, trusted, booked
  • Follow-up automations
  • Monthly numbers reviews

No separate software fee. After 90 days: $2,500 a month keeps ads, editing, optimization and the booking system running.

Ad spend

Paid directly to Meta from your card. We recommend starting at $30 a day, about $900 a month.

The money is yours

Bookings pay straight into your own Stripe account.

The system is yours

If we part ways, we transfer the account to you or export every contact and file.

Next step

You built the plane while flying it. Let's fill the seats.

See you Friday at 4. If you're ready before then, text me and we'll start sooner.